New betting casinos and websites are entering the international markets on a regular basis as an already crowded industry gets even bigger. Within the course of a calendar year, you can expect at least around 20 new players as they look to get a foothold.
Ironically this is a really rewarding area for the ones that can make their mark but how can they compete with the established brands? Enter the betting market and you’ll be up against the likes of William Hill who have existed since 1934 or even Ladbrokes, who were involved in horse racing way back in 1886.
Both of those are true family names and they’re able to spend lavishly on advertising budgets to keep their title securely entrenched in the gambling community. There are more such as Coral and BetFred with long histories so what exactly does a new bookmaker need to do to get itself noticed?

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